all right so the first step is you got to
download Google Chrome I'm not even sure like what anyone uses nowadays I guess
if you're using a Mac you have Safari but I don't know if this works on other
internet things but I'm gonna be using Google Chrome so that's what you want to
use so just go to google and hit download Google Chrome and then just download
it all right so next we're gonna go to Google Maps now this is gonna be like
kind of a two-part strategy.
I like to start inside of Google Maps though
cuz this is gonna make it easier so what you want to do is you want to use like
service based businesses okay so things like chiropractors plumbers HVAC
accountants lawyers things like that right and you can do any of them but I'm
gonna start with plumbers and we're gonna do plumbers Minneapolis now all of
these businesses right here with the red things those are all plumber
businesses or plumbing businesses right so the reason why I like starting like
inside of Google Maps itself is because you can just click on it and it gives
you all the information right here right so basically if you don't know how
Google Maps.
And Google my business works they get ranked
based on a few different things okay and I'll explain more on this later but
what we're specifically looking for is businesses that have this claim my
business thing right here basically that means their business hasn't been
claimed on Google my business and also you want to look for businesses with not
many reviews or like poor reviews or also not many photos so let's find one
that has like a lot of reviews you can see here they got a bunch of photos they
got videos they got a ton of reviews they don't have any claim my business
there they have their ours phone number you, you see they have a ton of
information okay so what we're looking for is a business that doesn't really
have that information so you can see right here grab our plumbing we'll just
use this one as this example but again you can use any city any business you
can do this virtually like you don't need to be like going into their business
especially with everything going on in the world a lot of people are gonna be
working from home and stuff like that so this is definitely something you could
do to make some extra income on the side while you're stuck at home so again
we're gonna use this an example and you can see they have their phone number
they have their website but they don't have their hours they haven't claimed
their business you can see right here at ours and they have a bad review and
they don't have that's just a photo of their business.
they don't have any photos okay so there's
definitely some things we can do to improve it now the second part like I said
this is a two part thing we're gonna just go to google and we're gonna type in
plumbers Minneapolis okay so as a business the highest traffic you can get is
like Google guaranteed and then the top three of Google Maps like even you I'm
sure when you're typing in something most the time you're gonna go for the top
three okay so what we're gonna do now is we're gonna click more businesses and
then we're gonna look for this grab owl plumbing or whatever the business we
we're picking is and see where they are in the listings okay so this is page
one alright so let's see where they're at right here so they're actually not
very far from the top three so if we do a few things here we can get them up so
now I'm gonna show you the things you can do but first the first step of
anything before we even do like the optimizing of their Google my business
listing.
which is what this is called what you're gonna want
to do is you're gonna want to reach out to them and try and sell them basically
right so the way I would do it the first way I would do it is just call them up
right and if you're not comfortable with that what you can do is you can look
for their website let's click website and then if they have a website usually
they have a Contact us page all right so we'll click there and let's see if
they have just an email I'm not seeing an email that we can just email you're
gonna have to fill out the contact us form the reason why I don't like the
contact us form is because a good way we can get their attention is by actually
just like snapshotting a picture we could like make this a little smaller
scroll up try and get like the fact that they're not at the top and just like
screenshot and image right and maybe get their name I point to it like you can
see maybe get their their name inside of the image because images with their
business name on it is always gonna get their attention and then I'm using a
program Snagit you can use whatever I know max have this like built-in but I'm
sure there's tons of free software but what you would do is you could just edit
the photo a little bit pull like a circle over here maybe zoom in so you can
see it but you would do like a circle around them and then you could type in
some text or something maybe put like an arrow pointing towards it cuz you're
just trying to catch their attention cuz businesses get a ton of emails all the
time so you're just trying to capture their attention and then you could say
something like we can fix this something just something simple like that right
but whether using Snagit whatever so that's why I don't like the contact
because there's no way to enter in a photo right but what you can do is you can
say things like hey my name is Thomas I help businesses get higher ranking on
the Google Maps listing by optimizing their Google my business profile and I
noticed that your business isn't claimed and I could start off by just helping
do that for you for free right and there's a very powerful thing by offering to
do something for free and you could also just charge them 100 200 bucks to
claim their Google my business but the idea behind this is you can get them as
a monthly client by doing a few things.
which I'm gonna show you soon but doing stuff
for free like working for free doing things for people for free it gets a lot
of reciprocity going right you do something for them there they're almost like
inclined like almost guaranteed I want to say to do something in return for you
okay now it's up to you how you want to do this and that's just a quick little
tip but that's how I would do it because on the back end you could do things
like if we look at their website like this is out of date all right so you
could do things like update their website that could be to $3,000 job you could
do things like run their ads that could be thousand two thousand dollars every
single month you know what I mean so there's a lot more money to be made on the
backend and on a monthly retainer than just a hundred two hundred dollars okay
so that's up to you how you want to do that but now how we would actually
optimize their Google my business listing it's very simple okay and the main
way like I said to get to optimize their Google my business listing is things
like adding the information they're missing.
so it would be things like claiming their
business adding the hours getting more reviews but the number one way to
optimize this and get them higher up it's through citations okay and basically
it's just a listing and these are things like Yelp MapQuest Facebook there's
literally tons of them like an insane amount and you can do this all manually
and if you don't know how you go to youtube and figure it out it's very simple
but if you want to actually provide a service and not do the work Fiverr is
probably the best way to do this okay so I just typed in Google my business I'm
into typing claim Google my business and you can see there's ways to like do
citations right here and then right here create optimize and rank Google my
business okay so basically you just want to find a person on here you can see
they have a hundred two reviews they have a 4.9 rating so they're obviously
very good and you can click right here and see what they offer okay so
basically you can see right here we'll do local SEO citation that will help to
increase local rank on Google Maps three pack so the three pack is the top
three listing so basically you want to just figure out the best person on
Fiverr to do this for you and pay them once you sell the client on doing their
Google might business listing or claiming there or whatever and again this
depends how you do it if you're just offering to claim their business for free go
to YouTube and figure out how to claim their business it's very simple you just
got to do a couple things like type in the business name claim it's very simple
right and again you can do all the citations stuff yourself it takes a little
time so personally I would hire this out okay but again reciprocity is real so
doing something for free for them trust me they will appreciate it and they
will in turn if you're like hey I also offer website design I also offer
optimizing your Google my business with citations or adding information right
and a lot of the times you can just have them take the pictures of their
business and send it to you it's not like you got to go out there and take
pictures yourself so you could even do this for businesses outside of your area
okay so this is a super powerful strategy and no one's really talking about
this stuff online so I just wanted to show you my take on it and again if you
don't know how to do any of this stuff there's tutorials on everything if you
type in to YouTube or Google how to claim a Google my business listing you'll
find tons of tutorials okay so that's for this strategy.
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